Why App Marketers Should Focus on Universal Retention
We have a long-held industry stereotype in the definition of retention. That is, retention measures and analyzes only the section where the target event called ‘App Open’ occurs based on the ‘New Install’ event.
Most of the attribution tools provide retention metrics based on only two criteria: “New Install” and “App Open”. Thus, marketers feel a thirst from these limited criteria. Even though there are numerous in-app events and these events to measure differ by the app category, marketers could only measure retention of the single section of events, “New Install to App Open”.
Therefore, many marketers began to think,
“There are countless event sections for the app we manage, but why should we only measure the retention in the single section of ‘New Install’ to ‘App Open’? Measuring retention of ‘Shopping Cart-to-Purchase’ seems more relevant and crucial to our app…”
Based on these questions, adbrix remaster is now here to challenge the market’s stereotype about the definition of retention.
A New Way to Measure Retention | Universal Retention
Unlike the existing retention measurement method, where the reference point and target point were set for ‘New Install’ and ‘App Open’ respectively, Universal Retention provides the main advantage that marketer is free to set up event intervals for their app to perform advanced analysis. Using this function, marketers can check the user retention rate that occurred between the standard event and the target event. And they can also check the correlation between each event and measure the marketing result.
adbrix remaster provides Universal Retention Analytics feature and thus maximizes the freedom of marketers. This feature defines commonly significant in-app events as ‘Predefined Event’. Along with this default option, marketers can also customize their own in-app events through ‘Custom Event’ function.
adbrix remaster’s Universal Retention Analytics
Therefore, marketers who use adbrix remaster’s Universal Retention Analytics feature can perform in-depth analysis. For example, mobile game marketer can identify the retention of ‘Level 3 Achievement’ event to ‘Level 5 Achievement’ event through this feature. This could lead marketers to examine the ad performance more closely by checking the particular section’s retention from the point of execution. If you’re a mobile e-commerce marketer, you’ll be able to identify the retention of add to cart event to purchase event. This allows you to measure results of the ad you ran previously or decide whether you should run an ad to increase the retention of this section.
“How to acquire and retain users for our service?”
It is the question marketers ask to improve their services.
Unlike existing methods for measuring retention which could not provide a clear answer to this question, ‘Universal Retention’ feature provided by adbrix remaster enables marketers to draw meaningful insights from retention analysis of any measured in-app events. Free yourself from the conventional tools that only showed limited retention data and become the ‘Growth Marketer’ who analyzes true data.
adbrix is a data platform for growth marketers.
Ready to see how adbrix will boost your app growth?
Try a demo of adbrix remaster here by filling out a simple sign up form.
You can also find more about adbrix remaster here.