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Why App Marketers Should Focus on Universal Retention

By |April 29th, 2019|Posts|

We have a long-held industry stereotype in the definition of retention. That is, retention measures and analyzes only the section where the target event called ‘App Open’ occurs based on the ‘New Install’ event. (To learn more about retention, check out the post "What is Retention?”) Most of the attribution tools provide retention metrics based on only two criteria: "New Install" and "App Open". Thus, marketers feel a thirst from these limited criteria. Even though there [...]

What is Retention?

By |April 29th, 2019|Posts|

What does retention mean to marketers? Retention fundamentally refers to the percentage of an app user who remain active. In other words, the marketer measures and analyzes retention rate to see how many users are consistently using an app. As the mobile app market becomes more competitive today, the importance of retention is getting bigger. Thus, it can be said that retention rate is now one of the most important metrics to track for a mobile app. [...]

Introduction of adbrix’s GDPR event function: how to be in compliance with EU’s General Data Protection Regulation(GDPR)

By |October 22nd, 2018|Notice|

Dear adbrix users, The General Data Protection Regulation (GDPR) by EU came into full force in May 25th, 2018. Violating GDPR will result in administrative penalties, such as heavy penalties. Companies that deal with EU need to be careful not to violate the regulation. According to GDPR, when you are running business to EU residents, you can collect and proceed user information only when the users explicitly consent to the collection and process. Please also note, GDPR classifies Google Advertising [...]

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